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Hello everyone, I'm Shiken. As the President of the Asia Luxury Association (ALA), I have been closely monitoring the dynamics of the global luxury market. Recently,...

大家好，我是子健。最近我仔細閱讀了麥肯錫發布的《2026年時尚產業現況報告》（State of Fashion 2026），當中有幾個非常值得我們亞洲奢侈品從業者深思的趨勢。 首先，最引人注目的無疑是二手奢侈品市場的轉型。過去，許多頂級品牌對二手市場抱持懷疑態度，擔心會稀釋品牌價值或引發真偽問題。但現在情況已經完全改變。二手市場不再只是尋找折扣的渠道，它更成為了消費者尋求「獨特性」的尋寶地。隨著AI技術大幅降低了鑑定成本並提高了準確性，我們看到越來越多品牌開始主動思考如何與二手平台合作。 其次，消費者的價值觀正在發生根本性的轉變。報告指出，消費者尋求的「價值」不再等同於「便宜」，而是要求品牌證明「物有所值」。同時，珠寶品類的預期年增長率超過4%，是服裝的四倍。消費者甚至開始用高級珠寶來替代成衣和手袋的消費。 此外，AI技術正在全面重塑時尚產業的價值鏈。從創意設計、需求預測到市場營銷，AI的應用已經無處不在。 2026年對許多品牌來說是戰略重置的一年。面對行業利潤高度集中（前20大公司創造了92%的經濟利潤）的現狀，無論是品牌方還是零售商，都需要重新審視自己的定位。

In recent years, with escalating global geopolitical tensions, inflation concerns, and volatility in traditional financial markets, an increasing number of investors are seeking alternative assets that...

Recently, Keeks Designer Handbags, a luxury reseller in Texas, introduced AI-assisted authentication technology, drawing significant attention from the industry. By capturing details such as the bag's...

The luxury resale market is undergoing a profound transformation. Once considered the fringe of traditional retail, the secondhand market has now become an integral part of...

For years, the conversation around pre-owned luxury handbags has been dominated by Hermès Birkin, Kelly and Chanel Classic Flap. But the latest market signals suggest that...

For a long time, luxury resale was treated as something outside the main fashion cycle. New products launched first, trends formed on runways and in boutiques,...

APAC region boasts the lowest counterfeit rate globally at 7.5%. LV Monogram detected $37M in fakes. Goyard at 18.9% counterfeit rate. Counterfeiters expanding to canvas, nylon...

As the President of the Asia Luxury Association, I closely monitor the dynamics of the vintage handbag market. Recently, a classic bag from the millennium era...