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Gen Z's 'Frugal Chic' Wave: A Warning Bell or New Opportunity for the Luxury Industry?
Hi everyone, this is Shiken from the Asia Luxury Association. A recent report from The Chosun Daily on the Gen Z trend of "Frugal Chic" caught...
The Booming Secondhand Luxury Bag Market: Why Vintage is the New Favorite
Recently, I watched an in-depth report by ABC News' Nightline exploring a phenomenon that our industry is paying close attention to: why secondhand and vintage luxury...
Is the Weak Yen Just the Spark? The Real Appeal of Japan’s Pre-Owned Luxury Market
The Phenomenon: A Global Influx Awakens Sleeping Assets News reports highlight a fascinating trend: tourists from all over the world, including a significant number from Europe...
The Rise of Vintage Handbags in the Middle East: How Saudi Arabia Is Becoming the Next Luxury Resale Hotspot
The driving forces behind this wave are multi-faceted. Firstly, the younger generation of consumers, especially Gen Z, prioritizes "uniqueness" over "brand new." In their eyes, a...