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Post by Asia Luxury Association
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May 10 2026

How Chanel Uses Scarcity Marketing to Maintain Premium Pricing

In recent years, Chanel's pricing strategy has undergone a significant transformation, turning its iconic handbags into more than just fashion accessories—they have become an emerging class...

Post by Asia Luxury Association
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May 08 2026

Shiken Shares: Investment Potential and Future Trends in the Pre-Owned Hard Luxury Market

Hello everyone, I'm Shiken, President of the Asia Luxury Association (ALA). A recent report from Research and Markets has highlighted a trend that we industry insiders...