業界分享
The End of "Second-Hand": How Pre-Owned Luxury is Taking the Mainstream Stage
The definition of luxury is undergoing a quiet but profound transformation. In the past, luxury was built on the promise of exclusivity—brand new, limited edition, and...
麥肯錫2026時尚報告解讀：二手市場崛起與珠寶品類的逆襲
大家好，我是子健。最近我仔細閱讀了麥肯錫發布的《2026年時尚產業現況報告》（State of Fashion 2026），當中有幾個非常值得我們亞洲奢侈品從業者深思的趨勢。 首先，最引人注目的無疑是二手奢侈品市場的轉型。過去，許多頂級品牌對二手市場抱持懷疑態度，擔心會稀釋品牌價值或引發真偽問題。但現在情況已經完全改變。二手市場不再只是尋找折扣的渠道，它更成為了消費者尋求「獨特性」的尋寶地。隨著AI技術大幅降低了鑑定成本並提高了準確性，我們看到越來越多品牌開始主動思考如何與二手平台合作。 其次，消費者的價值觀正在發生根本性的轉變。報告指出，消費者尋求的「價值」不再等同於「便宜」，而是要求品牌證明「物有所值」。同時，珠寶品類的預期年增長率超過4%，是服裝的四倍。消費者甚至開始用高級珠寶來替代成衣和手袋的消費。 此外，AI技術正在全面重塑時尚產業的價值鏈。從創意設計、需求預測到市場營銷，AI的應用已經無處不在。 2026年對許多品牌來說是戰略重置的一年。面對行業利潤高度集中（前20大公司創造了92%的經濟利潤）的現狀，無論是品牌方還是零售商，都需要重新審視自己的定位。
More Than a Bag, It's a Time Capsule: How the "Birthday Bag" is Redefining Personalized Luxury
The "Birthday Bag" trend has taken the luxury market by storm, captivating consumers from Gen Z to Baby Boomers. The core concept is to find and...
A Legendary Signature on a Legendary Bag: Double-Signed Jane Birkin Hermès Birkin Hits the Auction Block
In the world of luxury collectibles, a piece of profound historical significance is about to make its debut at auction. A rare Hermès Birkin bag, bearing...
Beyond Iconic: The Legend and Market Value of a Birkin Twice Signed by Jane Birkin
Hello everyone, this is Shiken from the Asia Luxury Association. A Hermès Birkin bag, soon to be auctioned at Heritage Auctions, has become the hottest topic...
2025 Luxury Resale Market Unveiled: Hermès Reclaims the Throne, The Row Emerges as a New Unicorn
Body: To all our partners and friends at the Asia Luxury Association, this is Shiken. The latest 2025 Clair Report from the authoritative resale platform Rebag...
Is the Weak Yen Just the Spark? The Real Appeal of Japan’s Pre-Owned Luxury Market
The Phenomenon: A Global Influx Awakens Sleeping Assets News reports highlight a fascinating trend: tourists from all over the world, including a significant number from Europe...
Louis Vuitton Handbag Value Guide: Which Bags Are Worth Investing in for 2026?
In the world of luxury, Louis Vuitton is more than just a brand; it's a cultural symbol and a potential asset. Many people purchase LV not...
The Rise of Vintage Handbags in the Middle East: How Saudi Arabia Is Becoming the Next Luxury Resale Hotspot
The driving forces behind this wave are multi-faceted. Firstly, the younger generation of consumers, especially Gen Z, prioritizes "uniqueness" over "brand new." In their eyes, a...