Hi everyone, this is Shiken from the Asia Luxury Association. I’m sure many of us in the industry have been following the latest 2025 Clair report from Rebag. The data shows that Hermès has reclaimed its title as the most investment-worthy brand from Goyard, with an astonishing average value retention of 138%. This isn't just a numerical victory; it reflects deeper shifts in the luxury market that every professional should consider.
The most striking takeaway is the incredible performance of certain Hermès classics. The Mini Kelly II is reselling at 282% of its original price, while the Sellier Birkin reaches 183%. What’s driving this? I believe it comes down to three factors: unparalleled craftsmanship, the scarcity created by their strict allocation system, and the brand's unwavering commitment to top-tier quality. This has elevated Hermès bags beyond mere consumer goods into recognized hard assets. The fact that the Birkin's resale price has surged 92% over the past decade, far outpacing its 43% retail price increase, is the ultimate proof.
However, the beauty of the market lies in its constant evolution. Another major highlight of the report is The Row. Known for its minimalist aesthetic and premium materials, the brand has entered the "unicorn" category for the first time with a 97% value retention, surpassing even Chanel (92%) and Louis Vuitton (88%). This signals a significant shift in market sentiment towards "Quiet Luxury"—understated, practical, and impeccably made. For us dealers, this is a crucial signal to start paying attention to and investing in such brands.
Furthermore, the power of nostalgia cannot be underestimated. Y2K classics like the Louis Vuitton x Murakami collection and the Balenciaga Le City Bag have made a major comeback, with search volume and resale prices skyrocketing. This reminds us that yesterday's "outdated" stock could become tomorrow's treasure. As professional sellers, we need a keen sense of the market to capitalize on these retro trends.
In conclusion, the 2025 secondary luxury market is a diverse landscape defined by the stability of kings, the rise of new contenders, and the revival of classics. For our members at the ALA, this presents both opportunities and challenges. We must not only hold onto core assets like Hermès but also be bold enough to explore high-potential brands like The Row. At the same time, we need to leverage data and market sentiment to unlock the value of vintage pieces. The successful luxury dealer of the future must be both a savvy investor and a sharp trend analyst.
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