2026 Must-Know New Designer Bags: How Chanel, LV, Dior, and Gucci are Positioning Their Next IT Bags
Hello fellow industry professionals and luxury enthusiasts, Shiken here. Every season, major designer brands release new bag collections, and identifying which ones will become the next IT Bag is a crucial market signal for us in the secondhand luxury business. Today, I'll analyze the 12 new designer bags that Harper's Bazaar UK has highlighted as set to become best sellers in 2026.
First and foremost, the most noteworthy is undoubtedly the Chanel Maxi Flap Bag (£6,610). This is the focal point of Matthieu Blazy's Chanel Spring/Summer 2026 collection, and it has already garnered the attention of A-listers like Margot Robbie and Hailey Bieber. The article suggests that Blazy's Chanel collection is expected to deliver long-term collectible value. For us in the resale market, this means this bag has significant potential in the future secondary market.
Next is the Louis Vuitton Multipass (£2,000), LV's brand-new signature bag representing the design language of the Matthieu Blazy era. As an entirely new classic style, its value retention potential is worth our continued observation.
On the Dior front, Jonathan Anderson's debut collection for the brand introduced the Cigale Bag, named after the 1952 La Cigale dress. Its folded envelope shape and elegant bow detail have already attracted Taylor Swift, Greta Lee, and Jennifer Lawrence. This bag requires an appointment to purchase, and its limited availability will further drive its resale value.
At Gucci, Demna has introduced two new bag shapes: the Paparazzo (a slouchy top handle) and the Borsetto (a Boston bag), both in GG Monogram canvas. Fendi has launched the Baguette 26424 re-edition (£2,450), nearly 30 years after the original. Loewe has reimagined its first iconic bag, the Amazona (£3,900).
For us secondhand luxury merchants, understanding which new releases have IT Bag potential is critical for our sourcing and pricing strategies. The article identifies key factors for IT Bag status: timeless silhouettes, quality craftsmanship, celebrity endorsement, instantly recognizable design, and limited availability. New releases that meet these criteria tend to perform exceptionally well in the future resale market.
As President of the Asia Luxury Association (ALA), I recommend that fellow industry professionals closely monitor the market performance of these new releases, particularly the Chanel Maxi Flap and Dior Cigale, which combine limited availability with celebrity appeal. Early positioning is key to gaining a competitive edge in the future market.
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